Everything you need to plan + create effective content
No tricks - just wins
Tried & tested workbooks to research, plan, organise and streamline your content strategy and understand your audience. Create purposeful content and increase your sales!
Oh neato, what's inside?
Easily generate + plan effective content
Find out exactly what content you should be creating for your target audience. Everything you need from a content questionnaire right through to content planner templates for Trello and more. Discover what language to use effectively across all marketing channels.
These are my favourite resources! Guides I've used time and time again with clients - ideal for marketers + small business owners alike.
Work through your:
Audience + pain points + buying motivations + themes + content planner
Ideal for anyone working in digital marketing
Done-for-you marketing calendars, reporting, how-to guides and super cute to-do lists to save YOU precious time and resource
Manage your plans (and hats!) across projects, paid ads, content marketing, email marketing and sales
Be confident you're creating content specifically for your company or brand's target audience
Learn about buying motivations, how to use them and why it's key for successful sales and loyal customers
Crafted for you by a marketer with 9+ years experience working with B2C and B2B brands + retailers
Fuss free planning, giving you time to excel at implementing the digital marketing strategy you've always wanted!
De-fuzz your brain and organise your content strategy + creation
Here to help small business owners with their strategy + planning
Refine exactly who you're targeting with your content with a content questionnaire + research guide
Manage your plans across projects, paid ads, content marketing, email marketing and sales
Gain confidence by measuring your activity with my easy to use reports
Take the guesswork out of how to talk to your target audience
One stop shop for all your content strategy + creation, no more wasting precious time!
Coming from a marketer with 9+ years experience working with B2C and B2B brands and retailers - and who has a huge passion for helping small business thrive! (psst, that's what I do now as a freelancer).
Sound like you?
Not enough time to get everything done
No content organisation or real plan
Struggle to produce valuable content
Unsure of your target audience
Too many ideas - no structure!
Not enough ideas - what content do I create?
Don't know how to write copy for your target audience
Oh hello - I'm Sarah! Based in Glasgow, Scotland, I've got almost a decade's experience in digital marketing. I've worked for larger fashion retailers, smaller B2C brands, agencies and for a charity.
Now a freelancer, I am here to say folks - planning your marketing strategy? Pretty much follows the same process no matter the size of your business! Get the foundations solid, and never look back.
Creating a digital marketing strategy mix across all platforms is so key - getting this right has helped me grow sales for brands + clients alike.
My bug bear as a marketer is that so much is expected of us - managing sometimes up to 10 different marketing channels, running new projects, creating effective content AND keeping our beady eye on our sales targets. Yikes.
It is tough and exhausting work - but so so rewarding when we get on top of planning, allowing us to smash our goals.
It's why I wanted to share these key guides with you - as a professional multi tasker myself! I hope these resources can support you and get your plans in line, and more importantly - thriving.